Working with director Peter Ghesquiere and a Team Productions, we tried to mimic the medical environment where the story is largely situated. By choosing the same font that is used for the 'Snellen Eye Charts', and also placing the typo kind that way, we achieved the exact feeling we were up to. On a closer look, you'll notice that some of the characters are mirrored to reference these Snellen Charts. And because of the name and the subject of the film (a regular boy grows up in a world filled with Down syndrome people), we made the endcredits scroll the wrong way. We also created the poster for this film.