Help! mijn borsten staan online

Het Nieuwshuis director Zeger Van der Donckt approached us to create a title sequence for a nonfiction project, presented by Evi Hanssen. The internet is a tricky place, and the creators wanted to show both children and parents the possible consequences of our online behaviour and how bad people try to use that. In a 4 episodes TV series, we follow victims, perpetrators and experts on recent phenomena like grooming, sexting, sextortion and catfishing.

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client
Het Nieuwshuis
concept & director
Wim Symens
music
Paul Leonard Morgan (feat. Isobel Campbell)

sexting frame by frame

Het Nieuwshuis director Zeger Van der Donckt approached us to create a title sequence for a nonfiction project, presented by Evi Hanssen. The internet is a tricky place, and the creators wanted to show both children and parents the possible consequences of our online behaviour and how bad people try to use that. In a 4 episodes TV series, we follow victims, perpetrators and experts on recent phenomena like grooming, sexting, sextortion and catfishing.

We wanted to be explicit. We wanted to show the reality, without presenting actual nude photos. We presented a concept that is visually based on recent popular music videos en videos circulating on social media platforms like YouTube, tiktok, twitter, instagram and such.

Moodboard © Justin Bieber, blottermedia, bilall fallah
Moodboard © Justin Bieber, blottermedia, bilall fallah

This title sequence is the equivalent of insults written in black marker on school benches, toilet doors and more. Except that these days, kids are exposed to this 25 frames per second. A single action can lead to an explosion of comments, potentially destroying the confidence of young people.

We ended up making a 20 second edit and printing out every single frame. The lovely ladies from Zwart Art shop provided us with all the necessary analogue equipment like stencil sheets, Posca paint markers and such.

As we wanted to stay as close to the target audience as possible, we engaged some just-over-eighteen boys and girl scouts to write, draw, colour,… any kind of insults, mean jokes, positive notes or encouragements. To get all the frames done, we added some of our own thoughts and insights as well ;-)

Take it frame by frame. We dare you.